Winn-Dixie brings prices ‘Down Down’

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Southeastern Grocers’ Winn-Dixie has kicked off a promotion that the supermarket chain said serves up “deeper discounts” on over 150 of its most-shopped products.

Under the “Down Down” program, announced Thursday, Winn-Dixie customers can save more than 15% on average by purchasing items marked the pointing red hand graphic on signs and tags across the store, Jacksonville, Fla.-based Southeastern Grocers (SEG) said.

Related: Southeastern Grocers bolsters store base in 2021

Plans call for participating “Down Down” products — including fresh produce, dairy, frozen food, center-store groceries and general merchandise — to be updated seasonally so shoppers get more savings opportunities throughout the year, SEG reported.

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