Why Goldman Sachs wants to fill your eyeglass prescription

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Goldman Sachs, on a bit of a buying binge now that David Solomon has taken over for long-time CEO Lloyd Blankfein, has purchased yet another consumer business.

The merchant banking division of the Wall Street giant announced Monday that it has acquired a company called Capital Vision Services (CVS), which manages an independent network of optometrists that are operated under the name MyEyeDr.

The purchase comes just a few weeks after Goldman Sachs made another splashy acquisition, buying wealth management firm United Capital last month for $750 million.

Solomon, a longtime Goldman veteran who was previously served as the co-head of the investment banking division before being promoted to president and chief operating officer, succeeded Blankfein in October. One month later, Goldman Sachs acquired financial spreadsheet firm ClearFactr.

The CVS/MyEyeDr deal is another example of how Goldman is trying to invest more in businesses for average consumers — and not just provide high-end money management services for affluent clients as well as merger and underwriting advisory work for big corporations.

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