The ho-hum reaction to Tesla’s new electric SUV is, oddly enough, exactly what the company needs.
Tesla CEO Elon Musk delivered no surprises Thursday night when he revealed the company’s brand new electric SUV, the Model Y.
But for a company that needs a little less pizzazz and a little more substance to make good on its promise to become a sustainable force in the auto industry, the Model Y hit the right marks.
It’s essentially a crossover version of the Tesla Model 3 compact car, bearing the design hallmarks of a hatchback and sharing the same architectural platform as its car sibling.
That Tesla devotees weren’t rewarded with sizzling new features on the Model Y illustrates that the company is getting serious about selling vehicles.
After all, a compact SUV is precisely what Americans want: a driveable vehicle that puts safety first and flash second.