Facebook chief executive Mark Zuckerberg wants to prioritize family and friends over brands. But, he says, that could result in lower user engagement. That’s potentially bad news for investors, but could be good news for excessive Facebook users.
“We’re making a major change to how we build Facebook,” Zuckerberg announced in a blog post on Thursday. “I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.”
He added, “By making these changes, I expect the time people spend on Facebook and some measures of engagement will go down. But I also expect the time you do spend on Facebook will be more valuable.”
Facebook’s 2 billion users can’t seem to get enough of themselves — or each other. People stay connected with friends and family near and far, share intimate photos, reconnect with friends from college and high school and even rekindle relationships. Last year, the most popular social network on the planet even rolled out an artificial intelligence suicide prevention program. It aims to detect posts or live videos in which someone might be expressing thoughts of suicide.