Welcome to Hitting the Books. With less than one in five Americans reading just for fun these days, we’ve done the hard work for you by scouring the internet for the most interesting, thought provoking books on science and technology we can find and delivering an easily digestible nugget of their stories.
In February 2016, a small start-up company called AliveCor hired Frank Petterson and Simon Prakash, two Googlers with AI expertise, to transform their business of smartphone electrocardiograms (ECG).
The company was struggling. They had developed the first smartphone app capable of single-lead ECG, and, by 2015, they were even able to display the ECG on an Apple Watch. The app had a “wow” factor but otherwise seemed to be of little practical value.
The company faced an existential threat, despite extensive venture capital investment from Khosla Ventures and others.