The AI in your non-autonomous car

Autonomous driverless cars

Sorry. Your next car probably won’t be autonomous. But, it will still have artificial intelligence (AI).

While most of the attention has been on advanced driver assistance systems (ADAS) and autonomous driving, AI will penetrate far deeper into the car. These overlooked areas offer fertile ground for incumbents and startups alike. Where is the fertile ground for these features? And where is the opportunity for startups?

for these features? And where is the opportunity for startups?

Inside the cabin

Inward-facing AI cameras can be used to prevent accidents before they occur. These are currently widely deployed in commercial vehicles and trucks to monitor drivers to detect inebriation, distraction, drowsiness and fatigue to alert the driver. ADAS, inward-facing cameras and coaching have shown to drastically decrease insurance costs for commercial vehicle fleets.

The same technology is beginning to penetrate personal vehicles to monitor driver-related behavior for safety purposes. AI-powered cameras also can identify when children and pets are left in the vehicle to prevent heat-related deaths (on average, 37 children die from heat-related vehicle deaths in the U.S. each year).

Autonomous ridesharing will need to detect passenger occupancy and seat belt engagement, so that an autonomous vehicle can ensure passengers are safely on board a vehicle before driving off. They’ll also need to identify that items such as purses or cellphones are not left in the vehicle upon departure.

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