Just at the NFL is gearing up to kickoff its regular season, Adidas has announced that it will be partnering with Twitter to livestream high school football games on the platform. The “Friday Night Stripes” series (Get it? Get it?) will include eight games, featuring teams from California, Georgia, Florida, Nevada and Indiana.
The series starts September 7 (a day after the NFL season opener, incidentally), running throughout the standard high school football season, until November 9.
The deal joins a slew of existing streaming sports deals for the platform, including pro games from the NFL, MLB, NBA and NHL, along with collegiate conferences, like Pac-12. NFL games, in particular, have been a big hit for the site. This will, however, mark the first time high school football games have been streaming on the platform.