Senate GOP lags Dems in battle for online cash

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The GOP has vowed to work harder to appeal to small-dollar donors after getting hit by a “green wave” of Democratic online cash in 2018. But some of the most vulnerable Republican senators up for reelection in 2020 are off to a slow start.

Only two of the six most endangered Republican senators topped six figures in digital spending in the first quarter,On average, the GOP senators were outspent on Facebook ads prospectingfor supporters, data from the social media network shows. And every vulnerable Democratic incumbent raised more small-dollar money in the first three months of the 2020 election cycle.

The figures prompted concern from some Republican digital strategists focused on improving a major weakness in the party. Congressional Democrats raised over $700 million online in the 2018 elections, fueling the Democratic House takeover and prompting top GOP officials to create a new platform to harness small-dollar donations.

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