One third of Americans consider themselves ‘flexitarian’


One in three Americans now considers themselves a “flexitarian,” according to new research.

A new study into the diet choices of 2,000 Americans found 38 percent admit to following more than one type of dietary lifestyle.

And a flexitarian diet – defined as someone who does not adhere to one specific eating style and may combine plant-based and meat-based diets – is now adopted by 31 percent of those studied.

And another 13 percent now subscribe to a specific eating lifestyle such as veganism, vegetarianism or paleo.

A study conducted by OnePoll, in conjunction with So Delicious Dairy Free, examined the eating habits of 2,000 Americans and found that nearly three in five (59 percent) eat plant-based meals at least once a day.

The research, launched ahead of World Vegan Day (November 1st), saw the average American studied flexes their culinary techniques by eating four meat-free meals a week.

Over half (52 percent) of Americans are currently trying to incorporate more plant-based meals into their daily lives.

But that’s not all. Americans are open to the idea of eating more plant-based meals – in fact, 18 percent have tried a vegetarian diet and five percent have tried a vegan diet.

On average, Americans reported that they will attempt a vegan or vegetarian lifestyle six times in their lifetime – with the average stretch being 37 days of strict plant-based meals.

Survey respondents, on average, consumed two vegan meals, two pescatarian meals, three vegetarian, three paleo, three gluten-free and three dairy-free meals in a typical week.

So why are people choosing to flex their diets in this way? Seven in 10 Americans say that they believe a flexitarian lifestyle allows them the ability to eat healthier without feeling like they are depriving themselves of the foods that they love.

Other reasons Americans admit to being a flexitarian is they believe it helps them feel better physically and mentally and sets a good example for their kids.

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