Kraft Heinz reportedly looking to sell Maxwell House


Kraft Heinz seems intent on squeezing the last drop out of Maxwell House.

The packaged-food giant is considering a sale of the coffee brand that could fetch as much as $3 billion — so long as there are buyers willing to slurp down the supermarket staple, CNBC reported Sunday, citing sources.

Brew-at-home brands such as Maxwell House and Folger have faced a double shot of competition from brands such as Starbucks and Dunkin’ Donuts, which also are taking up sizable supermarket-shelf territory.

Kraft Heinz, which is a result of mega-merger between H.J. Heinz and Kraft in 2015, is looking to divest other brands as health-conscious consumers shy away from packaged foods brands such as Oscar Mayer and Velveeta.

Last week, Kraft announced a $15.4 billion write-down of its businesses, including its Kraft and Oscar Mayer brands. The move resulted in Kraft ceding 27.5 percent of its market value in trading Friday.

Reps from Kraft told The Post the company “does not comment on rumors or speculation” but added it will pursue divestitures when “there is no clear path to a competitive advantage.”

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