Instagram doubles down on test to hide likes

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Instagram could be one step closer to concealing your likes.On Wednesday, the Facebook-owned company (FB) said it’s expanding its test that hides likes to more countries, including Ireland, Italy, Japan, Brazil, Australia and New Zealand.

In May, the company began testing this in Canada in a move to help reduce pressure to rack up the likes on the platform. Likes, which appear as hearts on Instagram, are often used as a measure of popularity.

The test removes the total number of likes on photos and videos, but the owner of the account will still be able to see them. Likes will not appear on the main feed, profiles or permalink pages.

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