How companies can build a diverse and inclusive culture from day one


Biased management, a history of promoting some people based on their achievements and not others, a lack of trust in company authority — correcting these issues can take a Herculean effort, and sometimes even requires a drastic overhaul in leadership.

If left unchecked, such problems can become deeply ingrained in a company’s culture.

At smaller startups, leaders have an incredible opportunity. They can correct problems more quickly than their larger competitors, but they can also prevent them from happening in the first place.

“When you start a company, you don’t have to change a paradigm that’s already existing,” says Christa Quarles, chief executive officer of OpenTable.

At the 2018 Fortune Most Powerful Women Summit in Laguna Niguel, California, Quarles spoke with women leaders about building an inclusive and diverse business.

“Building a diverse workforce is something you have to think of at the outset of your business,” says Sara Clemens, chief operating officer of Twitch.

Look at your growth

“If you’re not hiring in a diverse way from the outset, it’s gonna show up in the culture, in how decisions are made, in what people walk away with,” says April Underwood, chief product officer at Slack.

Underwood is a member of #Angels, an investing collective advocating for women’s early employment and leadership at startups. A recent study from #Angels revealed that more startup equity goes to male workers, which Underwood attributes to a lack of diverse representation at growing companies.

“In a lot of these companies, the first set of engineers show up — they’re all men,” she says. “They get incredible packages. The people who start at 150 or 100 employees, they only get 10% of that.”

These early gaps in pay and equity shape toxic cultures down the road. But with the right forethought, they can be avoided altogether.

“If you’re a good leader, HR is a critical right hand to you,” says Diane Dietz, CEO and President of Rodan + Fields, a fast-growing beauty company. “You can’t have it in your rearview window.”

For Dietz, that meant thinking carefully about hiring when she joined Rodan & Fields two and a half years ago. As she watched the company grow from 300 employees to 700-plus, she said her leadership team had lots of conversations about how to hire people from both inside and outside the beauty industry.

“If you like to see progress, a small company is fun,” Dietz says. “You’re in a speedboat, not a tanker ship.”

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