Grammys find balance between awards and performances


The Grammys return this weekend, facing some of the same challenges as those confronting its movie-industry counterpart, the Oscars, but with at least one significant advantage: the music world’s top prize has already found a balance between handing out awards and delivering entertainment.

Like the Oscars, ratings for last year’s Grammys fell sharply, dropping by roughly 24% in total viewers (to 19.8 million) and in key young-adult demographics that advertisers sell against compared to the previous year.

Also like the Oscars, the presentation will shake up aspects of the broadcast. Alicia Keys will serve as host, after CBS late-night star James Corden filled that role back-to-back years; and there will be an expanded field of competitors, from five to eight, in the four major categories: album of the year, record of the year, song of the year and best new artist.

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