Girlboss CEO and Nasty Gal founder Sophia Amoruso has launched her newest venture: A LinkedIn-like platform for connecting “ambitious” women.
Called the Girlboss professional network, it aims to be a space for everyone from entrepreneurs to gig-economy workers to “ask questions, exchange ideas, and connect with each other,” according to its website.
Its the latest extension of Amoruso’s Girlboss brand — the media startup named after her 2014 autobiography by the same title.
Amoruso rose to fame as the founder and CEO of Nasty Gal, the popular women’s online clothing retailer she started in 2006. But the startup filed for bankruptcy protection in late 2016, and some of Nasty Gal was later sold to Boohoo.com, a UK-based fast fashion company. An ill-timed Netflix sitcom based on Amoruso’s “#Girlboss” autobiography was canceled after one season in June 2017.
Amoruso, however, retained a cult following. She began hosting Girlboss “rallies,” which are described as “part conference, part experiential inspiration wonderland.” The first of which was held in August 2017.
Her new social network intends to serve as a digital extension to its rallies. It will have weekly “digital firesides” with thought leaders and allow members to access video recordings of sessions from past Girlboss Rally conferences.
The signup process includes answering three questions: “I’m good at ____,” “I’d like to learn ___,” and “I’d like to meet ___.”
Members can flesh out their profiles with details about “their journey” — or past work experience — and include their Zodiac sign and Myers-Briggs personality type. Members can also add a link to an Instagram account and a website.