Fans drive record digital interest in FIFA World Cup

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FIFA’s digital and social media platforms are experiencing record-breaking interest from fans during the 2018 FIFA World Cup Russia™, preliminary data revealed by FIFA has today confirmed.

With FIFA continuing to expand its digital and social media footprint to help more football fans around the world connect and engage with Russia 2018, that data shows that FIFA.com and the FIFA Apps have received over 130 million visitors since the start of the tournament and that total followers for FIFA’s social media platforms now surpasses the 120-million mark. Among the countries whose fans are avidly following the tournament with FIFA is the host nation, which is ranked fourth overall, with Russian fans spending an average of around 40 minutes on our digital platforms.

New records
Since the start of the tournament, over ten million new fans have joined official World Cup accounts of Facebook, Instagram, Twitter, VKontakte and Weibo. In addition, FIFA’s official VKontakte page recently gained its millionth follower, while the FIFA App is topping the charts in 128 countries.

This unprecedented growth is part of FIFA’s overall strategy to reach out and engage with more fans in more countries around the world. It is also the result of a number of digital initiatives introduced before Russia 2018 to ensure fans are more connected and more engaged than ever before with action both on and off the pitch.

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