Facebook game players will soon encounter more advertising tied to in-game rewards. The social media platform will be giving publishers more options to monetize their mobile games. Developers can now display in-app “rewarded video” ads and advertise their games with previews that play right on News Feed.Facebook has been making a bigger push into the gaming space, most recently creating a separate gaming tab.
With the platform granting game developers more opportunities to make money, it likely gives them more incentive to create new games. This poses a catch-22 for game players, who may enjoy new games but may be put off by more ads.
Game developers — both on and off Facebook– have tried to strike a delicate balance with ads, which put bread on the table but can also repel users. Many have experimented with more clever methods of advertising, such as rewarded videos.
If you’ve ever agreed to watch an ad in exchangefor extra lives or in-game currency on a game, you’ve watched a rewarded video. Facebook first rolled out their rewarded videos in 2017 to a small number of partner game publishers. Starting today, rewarded videos will be ready for all game developers.