Echo Wall Clock review

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This was the year Amazon went all-in on the Alexa. September saw the announcement of a new Echo Dot, Show and Plus, a subwoofer, an audio input device, an auto dongle and an amplifier. That would have been plenty, but the company also started dipping its toes into the other side of things.

2018 also found Amazon experimenting in the connected device category — namely a microwave and wall clock (oh, and a singing fish, too). It’s a strange move on the face of it. After all, there are countless companies currently vying for a small slice of that mindshare.

But Amazon’s got a few key things going for it. For one, the company stands to gain from building products that exist solely to complement its Echo devices. For another, it’s able to sell products at — or close to — cost.

The Echo Wall Clock benefits quite a bit for both of these factors. It’s $30 device that’s essentially useless without an Alexa device. In fact, Alexa is required to set the time. That’s a downside in the off-chance you happen along one of these products without an Echo nearby. But it’s handy when it comes to set up.

Find a spot within 30 feet of a compatible device (Echo, Dot, Show, Plus, E Spot or Input.). Open the back. Pop in four AA batteries (included). Tell Alexa, “Set up my Echo Wall Clock.” Hold the little blue button on the back until the front light turns a kind of pulsating orange. Alexa will go to work, and when everything’s good to go, that light will turn blue.

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