Drake is the king of memes

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Drake has done it again. And no, we’re not talking about him repeatedly smashing Apple Music and Spotify streaming records. We’re talking about one of his tracks being turned into meme gold. This time it’s the track “In My Feelings” from his new record, Scorpion. The internet has taken the lyrics and turned them into a dance that’s about to conquer social media. What seems to resonate with his fans the most is the chorus, in which Drake asks, “Kiki, do you love me? Are you riding? Say you’ll never ever leave from beside me. ‘Cause I want ya and I need ya.” Anyone who listens to Drake regularly knows he’s always been an unapologetic emotional dude, and people love to turn his brooding and confessionals into viral fodder.

At this point, it’s basically a guarantee that every time Drake puts out a song or album, there are going to be memes born from them. It happened with Hotline Bling in 2016, when his dance moves in a video for the song prompted a barrage of edited versions, including one where he was made to look as he was playing tennis on Wii Sports. His album Views came out that same year, which featured cover art that had Drake sitting atop Toronto’s CN Tower, legs dangling off the edge. So what did people do? They started photoshopping the Drake in all sort of places from the Seinfeld diner, to the icon shot of the bike passing in front of the moon in E.T. and even Pharrell’s dumb hat (a meme in and of itself).

These Drake moments have become so popular that there are dedicated meme generators for Hotline Bling and Views. The internet takes its Drake memes very seriously. Just don’t expect any of those for “In My Feelings” since, you know, it requires physical activity. The only way to be part of this zeitgeist is to film yourself listening to the track and doing the “Kiki” dance. But you better do it fast you don’t want to be that guy breaking out six-month-old references at the party. (Oh, and in case you’re wondering, “Kiki” is allegedly one of Drake’s girlfriends from his teenage years. Deep cuts, Drizzy.)

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