McDonald’s bid to trademark “Big Mac” in Europe went down the drain — and Burger King came at it with a whopper of a burn in response.
A European court ruled last month in favor of an Ireland-based fast-food chain called Supermac’s and revoked McDonald’s registration of the trademark for its iconic burger.
In response, Burger King’s Swedish operation revamped its menu — with a whole section called “Not Big Mac’s.”
The biting sign lists options for “Like a Big Mac but Actually Big,” “The Burger Big Mac Wished it Was” and “Anything but a Big Mac.”
“McDonald’s just lost its trademark for the Big Mac for suing a much smaller player … it’s too much fun for us to stay away,” said Iwo Zakowski, CEO of Burger King’s Swedish operation, according to the Guardian UK.
