Brands are flocking to this Instagrammable penthouse

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A Millennial pink couch, faux sheep skin pillows and gold accents are some of the first things you notice when you walk into Village Studio, an Instagram-worthy penthouse apartment in Manhattan’s SoHo neighborhood. Everything is meticulously arranged, and the space is spotless.

Vickie Segar, the founder of Village Marketing — a firm that connects social media stars with brands for partnership deals — received a lot of attention in the fall when she first showed off the space, designed to be the perfect background for Instagram photos.
The $15,000-per-month two bedroom apartment is decorated with furniture provided by Wayfair, fresh flowers, trendy art pieces and carefully organized bookshelves.

Many social media influencers living in New York have tiny apartments, so Segar saw a need for them to have access to an elaborate space for shooting content. But she didn’t expect how much interest the apartment would receive from brands.

Since its August 2018 launch, more than a dozen brands — including Unilever, L’Oréal and Stuart Weitzman — have used Village Studio to capture content for their social media channels, launch new products, or host small influencer and media events to demonstrate new offerings.

“Brands need a large quantity of content,” Segar told CNN Business. “Social media requires posting every day. Having a place they can go to quickly and get something done is so invaluable for them.”

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