Apple’s new rules can make gifts out of in-app purchases

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FILE - In this Monday, June 4, 2018 file photo, Apple CEO Tim Cook speaks during an announcement of new products at the Apple Worldwide Developers Conference in San Jose, Calif. Since its debut 10 years ago Tuesday, July 10, 2018, Apple’s app store has unleashed new ways for us to work, play, and become lost in our screens. (AP Photo/Marcio Jose Sanchez, File)

It looks like Apple will soon allow users to gift in-app purchases to friends and family thanks to a recent change to the company’s App Store Guidelines. First spotted by MacRumors, the updated text shows developers can allow people to buy in-app purchases for one another. That includes everything from ongoing subscriptions to one-off boosts. Apple’s policy previously barred such gifts.

Under Apple’s old policy, the company said apps “should not directly or indirectly enable gifting of in-app purchase content, features or consumable items to others.” That section of the guidelines has changed and now says apps “may enable gifting of items that are eligible for in-app purchase to others.” It notes that the gifts can only be refunded to the original purchaser and cannot be exchanged.

Apple doesn’t lay out how exactly the process will work, as Apple hasn’t introduced specific interfaces for gifting in-app purchases. Developers will likely receive more information about the policy in the near future so they can implement the new gifting feature.

Apple reported that people have already spent more than $100 billion on in-app purchases and the ability to buy subscriptions and other features for others is only like to spark more spending.

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