Apple has signed a multiyear deal with Oprah Winfrey to create programming as part of the iPhone maker’s push into original entertainment, the company said on Friday.
“Together, Winfrey and Apple will create original programs that embrace her incomparable ability to connect with audiences around the world,” Apple said in a statement.
Apple gave no details of the type of programming that Winfrey would create, the value of the deal or when it might be released. Winfrey had no immediate comment.
The partnership with Winfrey, 64, regarded as one of the most influential people in the entertainment business, is the biggest original content deal struck by Apple so far.