Today’s major Apple news may be the departure of its design guru Jony Ive, but the even as the company stomachs the executive loss, their software plows ahead.
Today, in an interview with French news site Numerama, Apple honcho Eddy Cue revealed that the number of Apple Music subscribers has now climbed to 60 million.
The company seems to give updates every time it surpasses another additional 10 million subscribers, we last heard that they had crossed the 50 million mark back in April.
Now, the company’s music service is well past the halfway market in its mission to surpass Spotify which currently has 100 million subscribers.
“In the Apple ecosystem, Apple Music is the number one streaming service,” Cue tells the publication. It’s easy to see how Apple was able to rapidly grow its subscriber numbers over the past months.
This year alone, it slashed prices in India, offered free music streaming with American Airlines, and hooked Shazam users up with free Apple Music trials after the Grammy Awards. Meanwhile, Spotify has continued to partner with various companies to bundle its service, including companies like The New York Times, Hulu, Samsung, and Starbucks.