Apple is bringing iTunes content to Samsung’s Smart TVs

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Ahead of Apple’s plans to introduce its own streaming service this year, the company has partnered with Samsung to allow iTunes content to be accessible on Samsung Smart TVs. Samsung announced this morning that it will offer access to iTunes Movies and TV shows through a new “iTunes Movies and TV” app on its Smart TVs across 100 countries, and it will offer AirPlay 2 support on its Smart TVs in 190 countries worldwide.

Samsung is the first TV maker to have direct access to iTunes content though this new “iTunes Movies and TV” app, but this is not the first time that iTunes content has been accessible outside of Apple’s own ecosystem.

iTunes content is already accessible today through the third-party Movies Anywhere application, alongside purchases from Prime Video, Google Play, Microsoft Movies & TV, Vudu, and others.

That app currently works on a number of streaming media devices, like Roku, Fire TV, Apple TV and others, but not yet on Samsung Smart TVs. In addition, Apple Music can today be streamed on Android devices and Echo speakers, and iTunes is available on Windows PCs.

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