2019 will be the year of the electric luxury car


For the all-electric luxury car and SUV market, this year’s release of the Jaguar I-Pace was just the beginning. Starting next year and continuing in 2020, Jaguar will start getting competition from brands like Audi, Mercedes-Benz, BMW, and Porsche. Tesla will also be raising the competitive bar even further.

Tesla hasn’t shown its smaller Model Y crossover yet, but an unveiling is expected next year and production, possibly, the year after.

Audi, meanwhile, will ramp up its electric lineup quickly. The Audi E-Tron SUV was unveiled in September. The German auto maker is already taking $1,000 deposits for the SUV, which will be available in the United States next spring.
The E-Tron was revealed at an event in San Francisco because the United States is expected to be the biggest market for the SUV, which has a starting price of $75,000. It was followed, just a couple of months later, by the unveiling of the Audi E-Tron GT, a sporty four-door car version that, Audi said offered a preview of a model set to go on sale in 2020. Audi’s electric lineup will also include the E-Tron Sportback, a sportier electric SUV that, Audi said, will go into production next year.

Mercedes also unveiled its first electric SUV this year. Like Audi’s E-Tron, the Mercedes-Benz EQC doesn’t look terribly different from the brand’s combustion-powered SUVs, but it has a slightly lower, sportier shape. It will go into production next year, but it won’t be available in the United States until 2020.

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